Thirty percent of talented women drop out of the workforce, not because they want to, but because the way work looks is outdated, flawed, and fails women and families on a regular basis.

And a full 70% of those women would still be working if they had access to better (or any) workplace flexibility.

What would it do for our economy and businesses if we weren’t losing so ambitious, committed employees so rapidly?

The corporate world is stuck in a structural model that is a relic of the post-Industrial era. Today’s guest on the show is an entrepreneur building a simple, yet  revolutionary answer that makes the world fit women—rather than trying to make women fit into the world.

Flexibility is the future of feminism.

Annie Dean is the Co-CEO of Werk, a company that pre-negotiates flexibility with top companies and creates a standard model, with definitions, of what flexibility looks like in the workplace. For too long, the idea of flexibility has been poorly defined, and they quickly changed that.

The company seeks to create compatibility between the objectives of the employer and the needs of the employee via simple modifications to the structure of work. Too many women are quitting or opting for less ambitious roles in a forced choice between career and care, and Werk is on mission to update company policies to reflect modern realities and provide women with the opportunity to reach the highest ranks of leadership.

Today we discuss the public’s response to Werk, from the backlash from both liberals and conservatives, to their highly discussed piece in the New York Times and how Annie faces the challenge of changing the narrative around women in the workplace.

The Startup Pregnant Podcast Episode #002:

Complete Show Notes + Highlights:

[3:19] How Annie conceived of Werk 
  • Spent six years as corporate real estate attorney  
  • Represented institutional lenders in multi-billion-dollar transactions 
  • Worked 16-hour days after returning from maternity leave 
  • Pressure, expectations set up for long-term failure 
  • No vocabulary to talk about experience 
  • Realized implications for women re: leadership opportunities, policy 
  • Solvable with change in environment 
  • Created Werk to break rules, build workplace flexibility 
 [7:04] How Werk addresses the issues around balancing work and motherhood  
  • 30% of most talented women dropping out 
  • 70% would stay if had access to flexibility 
  • Creates marketplace for flexible work opportunities 
  • Advocates for women in leadership 
[8:21] Annie’s definition of flexibility 
  • Flexibility is ‘future of feminism’ 
  • Modification of full-time role 
  • Increase compatibility of employer objectives with employee needs 
  • Compatibility facilitates sustainable work culture, high levels of performance 
[12:13] The public’s response to Werk 
  • Featured in New York Times upon launch 
  • Some conservatives still believe women shouldn’t be working 
  • Liberal backlash suggesting organization doesn’t support racial minorities 
  • People uncomfortable with change (especially if proposed by women) 
  • Want to know ‘the pulse,’ but don’t take personally 
[15:12] How Annie faces the challenge of changing the narrative around women and work  
  • Idea of women’s second-classness embedded in society 
  • Not bothered by brazenness of opponents 
  • Views as huge opportunity to change hearts and minds 
  • Comfortable being ‘trailblazer’ 
[18:20] Werk’s near- and long-term objectives 
  • Make strategic workplace flexibility a concept every American believes in 
  • Create exceptionally smart technical product 
  • Grow business to $1B IPO 
[19:27] How flexibility is baked into Annie’s workday 
  • Job shares role of CEO 
  • 9:30am—5:30pm, 8pm—12am (weekdays) 
  • No weekends unless absolutely necessary 
  • Travel restricted to single-day trips 
  • 10 employees in beautiful office space 
  • Opportunity to shift working hours for family time 
[22:40] The office dynamic at Werk 
  • Work with leadership consultant for total transparency, feedback 
  • Respectful, caring team puts professionalism first 
  • Long-term investment in employees allows to thrive 
  • Commitment to reasonable hours allows employees to design lives outside office 
 [24:14] The six frameworks of flexibility in the Flexiverse 
  1. Remote—work from anywhere 
  2. PartTime—scale back hours, yet stay on leadership track 
  3. DeskPlus—set percentages of time in office and away 
  4. TimeShift—standardized, yet unconventional working hours 
  5. MicroAgility—adjust schedule as needed, no questions asked 
  6. TravelLight—requires less than 10% travel 
[27:13] The strategic advantages for companies that adopt flexibility 
  • Low-cost, high-impact strategy to keep women on staff 
  • ALL employees happier, more productive, less likely to leave 
  • Will lose ‘war for talent’ without standardized options 
  • Key component of gender diversity solution 
[31:35] The issues surrounding women in the service industry 
  • Struggle with stability, unpredictable schedules 
  • Challenges around unpredictable payroll 
  • Hindered by lack of affordable childcare 
  • Requires government intervention, policy solution 
[34:02] How workplace flexibility impacts men 
  • Best solutions are inclusive in implementation 
  • Flexibility for men facilitates gender equality at home 
  • Many men want to prioritize family  
  • Women and men must be advocates for each other 

Quotes from the episode:

  • “I had this experience where I was working 16 hours a day … and I still felt like it was my fault if I couldn’t advance the deal or be a perfect parent.” 
  • “When building Werk, we really set to break the rules.” 
  • “30% of the most talented women are dropping out of the workforce.” 
  • “Women are being forced to opt out of the workforce because the structure of work is a relic of the post-Industrial era.” 
  • “Without updating the workforce to modernize for the needs of the modern family, there’s no way to create equal representation for women in leadership.” 
  • “If [affecting change] was easy, it would already be done. We’re totally comfortable being trailblazers.” 
  • “Our generation of women needs to be comfortable being trailblazers because that’s what we owe the women who come after us.” 
  • “We constantly apologize for the existence of our personal lives—which is ridiculous.” 
  • “We cannot make women fit the world; we need to make the world fit women.” 
  • “Flexibility is not an office perk. It’s a key strategic advantage for companies who are serious about having a sustainable, un-contestable competitive advantage.” 
  • “We think of flexibility as a new type of currency, and we encourage women employees who work at companies who don’t take that currency to take their money elsewhere.”  

About Annie Dean and Werk

Annie Dean spent six years in corporate law, negotiating billion-dollar real estate transactions for institutional lenders and equity owners. After giving birth to her first son, Annie realized that the expectations and pressures of 16-hour days at the firm were setting her up for failure. Ever the overachiever, she co-founded Werk to repair the leadership pipeline and make the workplace compatible with parenting.

Resources

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