It’s time to radically rethink what parenting and working can and should look like. We can’t just keep doing things the way they’ve always been done and expect new results.

That’s what Startup Pregnant stands for.

We paired two terms that might seem to be at odds—completely opposite from each other—and we’re asking us to consider all of it, in context. Let’s really dig in and look at life, leadership, business: all at the same time. Pregnancy and the creation of human life has a tremendous amount to teach us. Maybe the world of pregnancy and parenting can help us rethink the startup and business world. Similarly, the world of startups and businesses can be instrumental in teaching us new ways of thinking about how we show up to each.

We start with questions.

Startup Pregnant is a place to ask questions and share stories about motherhood, business, and entrepreneurship. What does it look like to be a working parent? What does it look like to be a parent? Where are their gaps and breaks? What does it look like to change this narrative, and create new stories, and live into a new future of what working and parenting can really be?

We tell a broad range of stories.

There is no one picture of motherhood, or fatherhood, or becoming a parent. We strive to tell the entire range of stories, from the early beginnings of fertility and infertility journeys, to uncertainty or hope around becoming a parent, to step-parents and bonus parents and non-default parents. We want to capture the reality of what parenting can look like, as a way to begin to understand, shift, and expand the range of ideas we have about what we are “supposed” to be doing as parents and entrepreneurs.

Similarly, building a business doesn’t have to be venture-backed, hustle-based, or, well—let’s be a little more blunt: you don’t have to be a white, male, college dropout from Harvard to start a successful business. In fact, women entrepreneurs are making huge strides in creating businesses in ways that haven’t gotten enough attention. From women sharing co-CEO roles to building companies where they work three days per week to building companies while on parental leave, to creating companies that solve modern problems for working parents—we’ve got a lot of fascinating stories we want to unearth and share, and we’re in the middle of doing it.

At Startup Pregnant, we want to hear from a huge range of voices and experiences when it comes to starting businesses and beginning families, especially when these moments happen at the same time. The current cultural narratives are so limiting as to be detrimental, and it’s time to reinvent the way we show up in parenting, work, and in life. We believe that business and family can exist together and ideally even compliment one another, but it can’t keep going the way it’s going. We aim to support one another in our work and parenting endeavors, seek ways to piece those experiences together in ways that make real life sense and lend support, community and connection to other mothers, parents and aspiring entrepreneurs.

Let’s figure it out. Let’s build the future of work, together.


We are currently a small, remote team led by the founder and executive director, Sarah Peck. Sarah is a mama to two small kids of her own, and her background is in studying the psychology of how people work, form habits, and learn from their mistakes—all which apply seamlessly to studying people through the lens of parenthood and entrepreneurship. Sarah works together with an awesome team that includes:

  • Cary Fortin, a talented storyteller, writer, and creative based in Idaho.
  • Helen Williams, a vegan ice cream entrepreneur based in Colorado.
  • Angela Greaser, an operations strategist and specialist, based in Maine.
  • We Edit Podcasts, a rapid-fire podcast editing service that keeps us sounding good!
  • And several more small business owners, contractors, and support folks that keep us moving.


This time of life—fertility, pregnancy, parenting, all while starting and growing your business at the same time—is madness. Plain and simple. It's nutty, it's hard, it's outrageous, it's tear-inducing, it's fantastic, and you might want to rip your hair out. This website is for you, in these moments of sanity-insanity. We want to support you, and if there's something we can do to help you make  the next day, week, month, or year a little better, that's our goal.

If you're navigating this madness alongside us, know that there are thousands of other entrepreneurs out there, building a little bit each day, trying to succeed despite the odds. Take a look through our resources and grab what's most useful for you. If you'd like to see something that's not yet listed here, reach out and send us an email—who knows, maybe we can build it together. Because we're like that, right? Always building what needs to be built in the world. 


Our weekly newsletter is filled with stories, wisdom, and resources for working parents. If you're a female founder, a business owner, or simply someone working through your own growth as a parent and at a job, we're the newsletter that has your back.

Sign up to get our emails here.


We've interviewed hundreds of female founders and women entrepreneurs about their journeys to building businesses, getting pregnant, pivoting, dealing with the unexpected, and the transformation that can come alongside any of these life adventures. Listen to our podcast on any player or browse through our curated library to listen to episodes by topic.

Listen to the podcast.
Browse past episodes by topic.


For those of you that have blitzed through the podcast and want to go deeper (or even get feedback on your ideas and challenges), Sarah hosts a private monthly Q/A series through her Patreon page. Become a backer at the $7/month level and listen to all past episodes—you can add the private podcast link to any player and listen just like a regular show. Want her to look at your project or parenting pickle? Submit your questions in advance and she'll answer as many as she can each month.

Get access to the private podcast.
Submit a question for the show.


A series of mini-books for working parents, soon-to-be-parents, and people thinking about navigating the pregnancy journey. These books are short and sweet—between 10,000 and 20,000 words each—and meant to be read easily in the midst of your already-busy life. Our first in the series are now available.

Check out our library of mini-books here.


After hundreds of books (and thousands of hours reading), we've curated our favorite reads on pregnancy, postpartum, parenting, business, and feminism—check a look at our hand-picked reading lists and find your next favorite book. 

Check our our pregnancy, parenting, and business reading lists.


We're a 500-person strong group of female founders and entrepreneurs, as well as freelancers, side hustlers, leaders, corporate builders, managers, and even academics all gathering in one place to talk about what it takes to make working parenting, well, WORK in today's world. 

Join the community.


We're gathering together in real time, with other women entrepreneurs, away from our kiddos and businesses (well, to the extent that we can—we'll have options to bring your family and/or work along if you want to!). We're going to have each others' backs, and a weekend away is just the thing to regain your sanity, clarity, and sense of self.

Get on our newsletter to find out about upcoming events.


A nine-month community group for women in business, leadership, and entrepreneurship. Every year we open the doors for people to join us in an intimate learning space for women at the intersection of business and family. If you'd like to learn more or apply to join, we open applications in January, and the program begins in March.

Learn more about the Wise Women's Council.


If you'd like to work together more directly, I've worked as a consultant for startups and businesses helping you with your strategic plan, marketing and communications, positioning, and growth. I can also help you put a plan into place for your maternity leave, helping your run your business smoothly. If you're looking for a coach, get on the waitlist or I can recommend some fantastic partners.

Check out the options for working together here.