ASK SARAH #9: Personal Brand or Institutional Brand? Which Should You Work On First?
Should you start with a personal brand or a business brand, or do both—and how on earth do you decide?
That’s the question I got from one of our Wise Women’s Council members this month. She said:
“Sarah, I know you from the Startup Pregnant community, and I’ve been listening to the podcast. Later I joined the Facebook Community and only much later did I discover you have your own personal SKP brand which also puts out content of a different kind.”
“How did you decide to branch out, and how to juggle both brands, or when to grow each one? I don’t imagine you did them both simultaneously.”
This is a common challenge and a tough one. It depends on the business you’re building, the industry you’re in, and the business model you’re chasing. But overall? I have a direction I think you should go in—and I’ll explain it on the podcast.
To listen to this podcast episode, become a backer on Patreon. Backers get exclusive access to every monthly episode of the Ask Sarah podcast and you can ask me any (yes, any!) question you’d like.
LISTEN TO THE PODCAST
Ask Sarah: The Podcast
An exclusive podcast for our Patreon backers. Join us and get access to every single episode right now. Listen in almost any podcast player with your own private RSS link.
LISTEN TO THE PODCAST:
GOT A QUESTION YOU WANT ANSWERED?
YOU MIGHT ALSO ENJOY
Think of a difficult conversation that you are in the middle of, or one that you’ve recently had. Maybe it’s onboarding a new team member, or working with a client. Maybe it’s with your partner or your spouse, and you’re trying to negotiate all those logistics of parenting. Maybe it’s with the grandparents, your kids, your boss, a colleague—whoever it is, I am sure that you have had the experience of how challenging it can be to go through a hard conversation. Today on the podcast, we get to have Sharon Stolt join us to teach us what to do and how to start the art of having challenging and uncomfortable conversations.
You all have been asking to hear how other moms and small business owners are navigating the pandemic right now. I’ve been interviewing working parents about how they’ve been affected by the pandemic. Today we take a look at Caitlin Boland Aarab: she and her husband are both attorneys, and they own their own law firm in Great Falls, Montana. They have two kids at home and she’s pregnant with their third kid. When everything shut down, the kids were sent home from school—but the courts weren’t closed. Work was still in session.
Childcare can feel really overwhelming, especially when you have little babies and you’re trying to figure out how to go back to work. With my first kid, we used in-home daycares. With my second, we hired a nanny. Here’s everything two mamas learned about how to hire a nanny by doing it ourselves (a lot).
Sarah K Peck
Founder, Startup Pregnant
Sarah Peck is a writer, startup advisor, and yoga teacher based in New York City. She’s the founder and executive director of Startup Pregnant, a media company documenting the stories of women’s leadership across work and family. She hosts the weekly Startup Pregnant Podcast and Let's Talk, her second podcast. Previously, she worked at Y Combinator backed One Month, Inc, a company that teaches people to code in 30 days, and before that she was a writing and communications consultant.
She’s a 20-time All-American swimmer who successfully swam the Escape from Alcatraz nine separate times, once wearing only a swim cap and goggles to raise $33k for charity: water. She’s written for more than 75 different web publications and and has delivered speeches and workshops at Penn, UVA, Berkeley, Harvard, Craft & Commerce, WDS, and more.